Beware the pretty flowers! See the face on the abdomen of this crab spider at lunch? She lives there.
There’s no way you’re going to be the spider. Just don’t be the wasp. Self-styled social media experts are recommending 30% of your writing time be spent promoting your writing on social media. If the audience needs to be manipulated like this, might it not be better to take that time writing different books? It would be wise to have at least an answer to this question before you start to think that writing sucks.